Ahhh....the watch for the rich and famous. There is no self-respecting rich person who has never owned a Rolex watch before. It is the ultimate in luxury timepieces made with quality and prestige in mind. And they have a interesting history to boot. One of their watches which was retrieved from some sea-wreck was found to be working and as precise as ever. Shows you how much care and quality they have put into the production of their watches. They have this self-winding Oyster movement that ensures that every movement guarantees "long term high performance" whatever that means. Although they are a luxury brand, they still produce quite a lot of watches, about 2,000 watches per day. I guess people nowadays can't live without a Rolex watch even if they have an iPhone. My gold Rolex watch is kept in a safe underneath my bed and I only take it out to stroke it once in a while.