Famous internationally for their range of babycare and disposable diapers, they now carry a wider range of babycare products like for feeding, child development, health and nutrition. They are owned by Procter & Gamble, the huge pharmauctical company. They were the first to replace the "pin" design with the stick tapes in 1976, making it much easier for parents to change diapers. They then proceed to use a absorbent gel, making their diapers thinner and more comfortable to wear.