I don't know who comes up with such a name, but you would expect this company to be some sort of courier or delivery service. But it is not. It is actually some sort of luxury fashion retailer. They carry many high-end brands but don't they don't have any physcial boutique at all. All businesses are done online. If you are an Internet fiend with truckloads of money to waste, then Net-A-Porter could be a good online shopping experience for you. I mean they sell luxury stuff, so obviously it is going to be fun when you max out your credit card. Furthermore, it is convenient to do your luxury goods shopping at one location instead of having to browse through numerous different websites. They claim to have over 350 luxury brands in their inventory. These includes Chloe, Rick Owens, Lot78, Dion Lee, Marc Jacobs, Burberry, Miu Miu, Stella McCartney, Gucci, Alexander McQueen, Lanvin and Jimmy Choo. I can't afford them, but I am sure there are some who can.