What is the most common thing everyone do when they wake up in the morning? No, it is not brushing their teeth. No, it is not make their bed. It is actually have a cup of Joe. Coffee makes the world go round. Without it, judging from the huge amounts of coffee we take each morning, most of us cannot function. Sure, it is mainly that drug called caffeine that is what we are actually craving for, but who cares right? Nescafe is one of the biggest manufacturer of instant coffee in the world. Instant as in crap tasting. And if it wasn't "instant", they probably won't be that famous and popular anyway. Even though we love coffee, if it takes a lot of effort to make a cup, then we will always look for alternatives. And Nescafe has a huge variety of instant coffee as well - Gold Blend, Black Gold, Alta Rica, Classic, Decaff, Suraya and so on. Hey, even if it taste like crap, consumers still want some to pretend the coffee they are buying from the supermarket is "premium".