Brands are running out of juice. Try as I might, I find that very hard to believe. I mean, all of us are brand conscious. We DO make purchasing decisions based on brand names most times than not. If not, why are big brands selling so well. Anyway, Lovemark is just a marketing concept meant to replace the idea of brands. It was thought up by this Kevin Roberts fellow. And as confusing as it sounds, Lovemarks are meant to be the combination of respect and love. And after reading the site for a while, I end up even more confused than before. Heck, I have no idea what are they talking about. Forgive me, but I think this "Lovemarks" thingy is just something to confuse all of us. At the very least, they should give us layman an explanation about Lovermarks.