You remember a while back when nothing on the Internet is serious? Well, now everything is serious business on the Internet. I kid you not. Even social networking which was once a place for people just to get together and chat and find out new things have also become very serious indeed. In fact, it has become a battleground for ideas, influence and.....dare I say, even power? Klout is prove of that. It is a site which helps measure someone's influence across a network. So what you need to do is to just login to their website and you will be presented with a report on your "performance" on the social networking sites like Facebook and Twitter. They supposedly measures someone's influence through the number of friends, content generated and feedback from others. Yes, as I said, Internet is serious business. Don't you be messing around with others or they might make use of their influence to get back at you. What is its purpose then? Not too sure but I guess this helps advertisers see whom to contact if they need someone to influence their customers or something.