It is interesting to note that Kellogg's actually made famous the "toasted corn flakes" by adding sugar to it. This make it appeal more to the masses and thus began the biggest food craze ever seen. I love breakfast cereals although I have to admit I stopped taking them since I realized that breakfast does not need to be a boring thing. Yes it is convenient and easy to prepare - what is so difficult with just pouring out the cereals and adding milk to it? But after a while, I need more. Anyway, Kellogg's now has a wide range of cereals for sale - Rice Krispies, Special K, Toppers, Fiber Plus, Crunchy Nut Corn Flakes (my favourite!), Apple Jacks (also my favourite!), Honey Loops and many more. What most of us don't realize is that the cereal market is a very competitive one. If a product doesn't sell well in the first few months of launch, it is immediately taken off the shelf. So don't be surprised to see their product lineup changing pretty often. Usually the older types of cereals are the best sellers.