They sell household stuff. And since we know that every house need household stuff, they are pretty well-known thoughout the world. They are also famous for their huge "megamalls" selling everything from furnitures to toiletries to kitchen appliances. However, I don't know why but all these huge megemalls scare the bejesus out of me. They are so damn big that you could easily get lost in them and once you are lost inside, you might never escape. But honestly, I do like their products. The designs are usually of Scandinavian origins and they do look rather good, especially in a modern home. However, their quality leaves a lot to be desired. In fact, I would dare to say that the workmanship some of their products are downright poor. That is what you get if you want cheap stuff I guess. When I need to purchase things from Ikea, I usually borrow my brother's pickup. If I am not wrong, they deliver to you now, which is great since I do live rather far from their towering retail malls.