H & M is short for Hennes & Mauritz. They are a global leader in fashion for women, men, children and teenagers.  So basically everyone who is really interested in clothing right? They sell clothings & accessories (even cosmetics) with different concepts for different types of people to different occasions. No wonder they are so big. They have operations in over 40 countries and employs more than 87,000 people. furthermore, they are one of the most recognized brands in the world. For me, I hardly even heard of them. Probably because I am not into fashion and makeup. Women in most modern cities would have gone graze over the products I am sure. H & M also retail their clothings online. And recently they have added a furniture lineup to their online store. Wow, amazing. I didn't know fashion and furniture goes hand in hand. Anyway, they originated from Sweden so maybe they are selling the furnitures for Ikea.