I am pretty sure you have heard of this magazine. Well, this is the UK version. The UK audience would probably not be so interested in the US version since we know that the Brits are snobs and they hate everything that is not from the UK. Na, just kidding. Probably they believe that the UK market has potential to be bigger and why not have one for the hungry UK market. This magazine is all about fashion, beauty, style and models. Yes, where would the UK be without fashion. You will also find tons of cosmetics and makeup advertisements on this magazine with numerous beautiful skinny models posing inside. And that, my friends, is why most of us males buy this magazine. Surely it is not for the beauty tips which somehow involves ripping hairs of your legs with hot wax or something. Crazy.