I don't know why but I never got sick of drinking coke. Most drinks after drinking the same thing for a while, I would get bored and switch to some other drink. But never coke. It is like a drug or something. The taste is just so refreshing. Yes, they have new flavours like Coke Light, Coke Max, Cherry Coke and so on, but they can never beat the original. I remember popping downstairs every chance I get to buy a can of coke for myself. Especially if the weather is very warm. What this company do is produce coke concentrates, then sells them to "bottlers" which mixes them and puts them into cans or bottles for distribution in their region. By the way, Coke is one of the most popular soft drinks company in the world. Not just big, they are humongous. I think if we don't carefully rein them in, they might just buy up the entire world. They have numerous other brands of soft drinks under their wing as well. I bet for every three soft drinks on the supermarket shelf, one soft drink is under the Coca-Cola brand. They are evil.