Their slogan is "That calls for a Carlsberg". It means that this drink is for celebration. I have to agree completely. In fact, beers are created for the purpose of celebrating. You can celebrate your engagement, your promotion, even when you choke on peanuts, it is a cause for celebration and a few rounds of beer. They are famous for their green bottles which probably mean that the beer would not last too long, since sunlight would damage the beer. Their headquarters is at Copenhagen, which is in Denmark. What is surprising is that I always thought that Carlsberg is a German brand, apparently even the Danish can make better beer than Americans. If you are interested in some history lessons (which you should, you drunk), visit their website. It contains quite a lot of information on the history of this company and their beer brewing tradition. Not too shabby for a beer site actually.