They are the self proclaimed largest community of people who are into healthy and green living and they care alot about human rights and animal welfare. That is great. Think of it as a social networking site for hippies. But I like the idea. At least, it is not one of the same old social networking site where you login to play games, complain about your boss or your teachers and post some nude picture of yourself. It is indeed something different. This site actual empowers you! I know that green living is not in everyone's agenda right now but healthy living, now that I can understand. Human rights I can understand as well. Animal welfare - well to a certain extent. In my humble opinion, we don't treat our own kind well enough to really care about animal welfare. Yes, it is great that people are taking animal welfare a little more seriously but I just think it is hypocritical when you see so much suffering around the world.