Well, they started as a business selling home-made beewax lip balms and hand salves to their customers. Yup, some sort of a hippy business selling such things. But I guess it works. If not, probably nobody would buy their stuff and they would not be as popular as they are right now. They now sell "all-natural" personal care products ranging from hair care to facial care to body wash and so on. You know - everything on your body, they have something for it including your lips. You don't want cracked lips now do you. Burt's Bees products are all truly natural without all the harsh chemicals that other companies put into their personal care products. They also seek to reduce the environmental impact from the use of their products, which is good I suppose. I think many of my friends spend a little too much time browsing through their range of shampoos, cleansers, moisterizers, exfoliants, toners, eye creme and soaps. A little too much time there in their store.