Think of this site as a self-publishing site. You write a book and publish it yourself. No, it is not meant for those authors who hope to make a profit from it (of course you can, but that is not the main purpose of this site), but to print out perhaps a small number for their friends or relatives or just as a keepsake. They offer good number of tools to easily make a "photobook" like those you see for weddings or events. But with the printing done by professional printing houses which produces real book binding quality. They have also tons of options for you to choose from as well - hardcover to softcover, different sizes and display materials. I actually think it is a good idea. Since the prices are quite reasonable, it would make a good choice compared to those book which I keep the photos. I get to design the book, I get to caption the photos the way I want it and the result is a professional looking book. Thumbs up!