What a name like that, who won't like their stuff. And their stuff just happens to be cars. And not just ordinary run-of-the-mill kind of cars, but real sport cars, Italian style. Cars with this Italian flair seems more appealing to a lot of people. It was founded in 1910 and have been building expensive sport cars since then. I guess if you take a Honda and stick the Alfa Romeo logo on it, you can sell the car for 3 times the original price. Although they have stopped producing those extremely high end range, the prices of their vehicles still remain high. High enough to retain at least some of their exclusivity. They also produce light commerical vehicles if you would believe. If I have dough, I would definitely go for Alfa Romeo cars. The problem is that I don't have the dough and I don't really like cars that much. For me, cars just need to do one function - transport me to and from some destination and I then keep it in my garage.