I remember I used to own several pieces of Swatch watches. The reason why I bought them? There were just so unique then. Unlike most of the other brands of watches which had the same boring designs, Swatch watches were very different in terms of looks and style. I guess they were the pioneers that spark off the recent radical & bold changes in watch and timepiece design. In other words, they were different - fun and vibrant, unlike conventional watches. Although they are not exactly expensive, I would still consder them collectibles due to the fact that they are art. And for a Swiss-made watch, the price is very reasonable. If I read correctly, the Swatch watches were initally meant to recapture the low-end and entry level watch market from the Japanese. I guess they were very successfully in that regard. Their logo is the flag of Switzerland. Visit their website to check out their latest designs.

Ahhh....the watch for the rich and famous. There is no self-respecting rich person who has never owned a Rolex watch before. It is the ultimate in luxury timepieces made with quality and prestige in mind. And they have a interesting history to boot. One of their watches which was retrieved from some sea-wreck was found to be working and as precise as ever. Shows you how much care and quality they have put into the production of their watches. They have this self-winding Oyster movement that ensures that every movement guarantees "long term high performance" whatever that means. Although they are a luxury brand, they still produce quite a lot of watches, about 2,000 watches per day. I guess people nowadays can't live without a Rolex watch even if they have an iPhone. My gold Rolex watch is kept in a safe underneath my bed and I only take it out to stroke it once in a while.

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One of the biggest problems for those who wear watches as a fashion accessory is that most fashion watches are not really functional. And they can be rather fragile. A little scratch and you might be crying to the watchmaker. I kid you now. Those are not really for everyday watch. They are meant for you to wear to functions and events only. If you own such watches, you would understand what I mean. Kind of a headache to be taking care of your watch the whole time instead of enjoying yourself. However Feldo does something different - they seek to create luxury watches that are actually functional and you don't have to worry about scratching or whatever. And yes, comes with a modern twist. I am all into antique style accessories but sometimes I just want something different. Modern does not mean that it cannot be stylish. Even classic designs can have a modern twist and look good at the same time. Feldo has other jewelry as well. Check them all out on their website.

We are talking about high end watches here. Not yet regular common watches that everyone can afford but real luxury watches. Yes, I know most of us have not heard of this brand a few years back. It has only gotten popular these few years but they do have a very interesting history. They were started in Belgium in the 1940s and they have been making high end watches since then. Just visit their website and you will be amazed by some of the designs. They have watches for the different crowd and for different occasions. I mean obviously there are different styles, if not they would have gone under. It is not like Rolex or whatever big name brands where they can sell in numbers. Well, I hope more people will appreciate their pieces in time. I read that you could even design your own time pieces by selection from a few templates and styles. Well, why not? I love individuality, if you can afford it. The problem is nowadays most people don't even wear watches anymore.